Porsche Is Selling Vinyl Car Wraps, Bro!

Like the sketchy garage near your old apartment, Porsche is now selling vinyl car wraps. Considering full-body aftermarket wraps have become increasingly popular in recent years, the German brand is seeing dollar signs and wants to take a stab at a pseudo factory version of the trend.

On Wednesday, Porsche announced a new online platform for vehicle livery design it calls “Second Skin.” While the name sounds like something associated with contraception, it’s actually an extension of Porsche’s car configurator. However, it doesn’t appear to apply to vehicles hot off the assembly line or exist as a direct extension of the standard ordering process. According to the website, which had to be translated from German, customer vehicles will be picked up from homs or driven by the owner to a “certified expert” before being returned.

It also doesn’t apply exclusively to Porsches. Second Skin says it can wrap any Porsche and will begin accepting pre-registrations for vehicles from other manufactures immediately.

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  • Lou_BC Stupid to kill the 6ft box in the crewcab. That's the most common Canyon/Colorado trim I see. That kills the utility of a small truck. The extended cab was a poor seller so that makes sense. GM should have kept the diesel. It's a decent engine that mates well with the 6 speed. Fuel economy is impressive.
  • Lou_BC High end EV's are selling well. Car companies are taking advantage of that fact. I see quite a few $100k pickups in my travels so why is that ok but $100k EV's are bad? The cynical side of me sees car companies tack on 8k premiums to EV's around the time we see governments up EV credits. Coincidence? No fooking way.
  • EBFlex "I'd add to that right now, demand is higher than supply, so basic business rules say to raise the price."Demand is very low. Supply is even lower. Saying that demand is outstripping supply without providing context is dishonest at best.
  • IBx1 Took them long enough to make the dashboard look halfway decent in one of their small trucks.
  • Mcs You're right. I'd add to that right now, demand is higher than supply, so basic business rules say to raise the price. The battery tech is rapidly changing too. A battery tech in production today probably won't be what you're using in 2 years. In 4 years, something different. Lithium, cobalt, and nickel. Now cobalt and in some cases nickel isn't needed. New materials like prussian blue might need to be sourced. New sources might mean investing in mines. LMFP batteries from CATL are entering production this year and are a 15% to 20% improvement in density over current LFP closing the density gap with NCA and NCM batteries. So, more cars should be able to use LMFP than were able to use LFP. That will lower costs to automakers, but I doubt they'll pass it on. I think when the order backlogs are gone we'll stop seeing the increases. Especially once Tesla's backlog goes away. They have room to cut prices on the Model Y and once they start accumulating unsold vehicles at the factory lot, that price will come tumbling down.