Mazda Wants to Keep Vintage MX-5s Baby Fresh With Restoration Parts

In 2017, Mazda announced a restoration program for the first-generation MX-5 Miata in Japan. Those NA years were good ones — sales were strong and customers were happy. But the cars had developed a reputation for being phenomenal project vehicles and an affordable way to get into racing. Many entered into a hard and exciting life as the years rolled on.

Realizing the MX-5 is equally beloved and hardworking in the United States, Mazda has decided to expand the program for North America. On Monday, the company announced that its restoration parts catalog is now 1,100 items deep and ready to help restore the luster of NA Miatas around the world.

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Discovery's 'Car Saviors' Abandons Obnoxious Automotive Programing and Adopts Fun

Automotive television has developed some extremely bad habits, the worst of which is creating false reality show-style drama among characters with no appreciable personalities. Build shows are the absolute worst for this, yet the agreed-upon recipe seems to be to force one-dimensional characters to argue with one another, intercut with B-roll footage of people working on a car. Rinse and repeat.

While shows like Top Gear and The Grand Tour manage to avoid this problem — by providing entertaining short films, product reviews, and humorous banter — most programs where the host touches a wrench becomes painful to watch within the first few minutes. There are, of course, mainstream exceptions. Mighty Car Mods and RoadKill are both project-oriented shows that remain enjoyable due the presenters’ enthusiasm, authenticity, and willingness to fail. However, neither of those examples exist on a major television network and persist as online-only affairs. And there isn’t really a build show on cable that anyone should consider on par with either.

However, there could be a contender when the Discovery Channel airs its first episode of Car Saviors tonight.

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  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
  • Tassos The Euro spec Taurus is the US spec Ford FUSION.Very few buyers care to see it here. FOrd has stopped making the Fusion long agoWake us when you have some interesting news to report.
  • Marvin Im a current owner of a 2012 Golf R 2 Door with 5 grand on the odometer . Fun car to drive ! It's my summer cruiser. 2006 GLI with 33,000 . The R can be money pit if service by the dealership. For both cars I deal with Foreign car specialist , non union shop but they know their stuff !!! From what I gather the newer R's 22,23' too many electronic controls on the screen, plus the 12 is the last of the of the trouble free ones and fun to drive no on screen electronics Maze !
  • VoGhost It's very odd to me to see so many commenters reflexively attack an American company like this. Maybe they will be able to find a job with BYD or Vinfast.
  • VoGhost I'm clearly in the minority here, but I think this is a smart move. Apple is getting very powerful, and has slowly been encroaching on the driving experience over the last decade. Companies like GM were on the verge of turning into mere hardware vendors to the Apple brand. "Is that a new car; what did you get?" "I don't remember. But it has the latest Apple OS, which is all I care about." Taking back the driving experience before it was too late might just be GM's smartest move in a while.