#CarMarketplace
Race to the Bottom: Incentives at Highest Level Since Recession
U.S. car buyers wandered onto dealer lots in healthy numbers in September, but only because automakers heaped a record pile of cash on the hoods.
So lofty was the snow-capped peak of incentives required to move vehicles last month, it easily exceeded the previous record set in late 2008, when car buyers lived in boxes and sold old shoes on Craigslist to afford the downpayment.
The Sports Car Market Will Be Atrocious After the Baby Boomers Die
Baby Boomers are getting too old for traditional sports cars. Their purchasing power may have ushered in the initial success of the muscle car (as well as its resurrection), but no 70-plus-year-old wants to obliterate their pelvis crawling into a low-slung coupe or have its rock-hard suspension rattle the dentures out of their mouth.
That leaves the younger generations to champion the sports car going forward, and — I am very sad to say — they will not be up to the task.
Recent Comments