Race to the Bottom: Incentives at Highest Level Since Recession

U.S. car buyers wandered onto dealer lots in healthy numbers in September, but only because automakers heaped a record pile of cash on the hoods.

So lofty was the snow-capped peak of incentives required to move vehicles last month, it easily exceeded the previous record set in late 2008, when car buyers lived in boxes and sold old shoes on Craigslist to afford the downpayment.

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The Sports Car Market Will Be Atrocious After the Baby Boomers Die

Baby Boomers are getting too old for traditional sports cars. Their purchasing power may have ushered in the initial success of the muscle car (as well as its resurrection), but no 70-plus-year-old wants to obliterate their pelvis crawling into a low-slung coupe or have its rock-hard suspension rattle the dentures out of their mouth.

That leaves the younger generations to champion the sports car going forward, and — I am very sad to say — they will not be up to the task.

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  • Sayahh I do not know how my car will respond to the trolley problem, but I will be held liable whatever it chooses to do or not do. When technology has reached Star Trek's Data's level of intelligence, I will trust it, so long as it has a moral/ethic/empathy chip/subroutine; I would not trust his brother Lore driving/controlling my car. Until then, I will drive it myself until I no longer can, at which time I will call a friend, a cab or a ride-share service.
  • Daniel J Cx-5 lol. It's why we have one. I love hybrids but the engine in the RAV4 is just loud and obnoxious when it fires up.
  • Oberkanone CX-5 diesel.
  • Oberkanone Autonomous cars are afraid of us.
  • Theflyersfan I always thought this gen XC90 could be compared to Mercedes' first-gen M-class. Everyone in every suburban family in every moderate-upper-class neighborhood got one and they were both a dumpster fire of quality. It's looking like Volvo finally worked out the quality issues, but that was a bad launch. And now I shall sound like every car site commenter over the last 25 years and say that Volvo all but killed their excellent line of wagons and replaced them with unreliable, overweight wagons on stilts just so some "I'll be famous on TikTok someday" mom won't be seen in a wagon or minivan dropping the rug rats off at school.