#CarBlogs

I don’t get invited to many press events, but when I do, I often find myself surrounded by people wearing Hawaiian shirts, khakis, and black shoes. And that’s not even the weird part.

The last event I attended I was representing a blog that rhymes with “La Hop Stick.” This made me a virtual magnet for every forever-alone-Dockers-wearer in attendance, all of whom were nearly twenty years older than I, and all of whom wanted to tell me all about their blogs, which were ususally named something like “MOTORSANDROTORS.TV” and had audiences of approximately fourteen uniques a month. Despite the fact that neither you nor I, nor anybody not sharing a blood relation with these people had ever heard of any of these guys, they all get invited to all of the press events.

“Oh, yeah, I haven’t even been home in weeks,” I heard one humble-complaining, despite the fact that he was dressed like a flood victim and was eating in a four-star restaurant. “Just one event after another.” I assumed that he represented Motor Trend, or perhaps Automobile, since his presence at these events was so desperately desired by the OEMs. Not so much. I would link his blog here except that I fear I would crash his site if one out of every hundred readers here were to click on it.

Why does this happen? For a reason that serves both the OEM and the blogger well, but hoses anybody in search of the Truth.

A large part of TTAC’s mission is pulling aside the curtain on the industry, exposing the humans behind the cars that make up our everyday lives. Automobiles have always reflected something of the individuals and cultures that created them, so it’s fascinating to see the different personalities that go into running the world’s automakers. Still, as paid executives, their performances are usually polished to a high sheen; the folks behind you favorite car blogs on the other hand, not so much. The interplay between the two is often as revealing as it is entertaining. Can’t get enough? The complete session is available at joelfeder.com.