#CaliforniaConsumerPrivacyAct

Pretty much anytime automotive data acquisition becomes the topic of discussion, we have to take time to mention customer protections and ask where the line for privacy should be drawn. With social media firms making a mint off the process online and automakers conducting major moves to likewise leverage personal data, it’s practically a nervous tic at this point.

Hoping to get out ahead of some of the potential problems arising from issue, California enacted new consumer protection laws that came into effect at the start of the year.

The California Consumer Privacy Act (CCPA) aims to give individuals greater control over the personal data being harvested. Most of this is supposed to be done by allowing consumers to request what kind of information is being collected, ask where it’s going, and the ability request that the subsequent sale or continued acquisition of personal data cease. However, CCPA contains provisions for customers to ask a company to delete all information it has stored on them, as well as rules prohibiting any discrimination related to a person exercising their privacy rights.

Frankly, it all sounds rather good to someone who prattles endlessly about data privacy rights, but it’s also causing problems for the automotive industry.