#CadillacVSeries

It was easy to make fun of Dodge and the “fake” exhaust it chose to employ on the new Charger EV, but it’s no longer the only one trying to capture the thrill of a performance gas engine with a silent electric powertrain underneath. We’ve seen “exhaust” systems for the Mustang Mach-E that mimic a V8 sound, and now, Cadillac’s getting in the game with a new concept car. While we haven’t seen a complete picture of the new electric Opulent Velocity concept, the automaker’s short teaser film let us hear the car, which sounds somewhere between a spaceship and an eight-cylinder’s roar.

2016 Cadillac CTS-V. Full gallery here

I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.