As we told you last week, the rampaging coronavirus outbreak and subsequent restrictions on movement has forced Chinese automakers to use technology in new ways. With sales plunging and millions barred indoors, auto giant Geely turned to online retailing, allowing customers to order and configure cars from home. The automaker even allowed for test drives to take place at the buyer’s residence.
One aspect of the epidemic was the cancellation of a splashy February 14th sales launch for the new Icon small crossover, which hit the market this week. The event may have been scrubbed, but Geely still found a way to use the virus to its advantage.
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