#CUE

Cadillac’s user interface has been one of its consumers’ biggest grievances. Last week, I heard a private chauffeur in an Escalade — a $75,000 car that makes you feel simultaneously wealthy and powerful — refer to the Cadillac User Experience (CUE) as “bullshit.” Even Johan de Nysschen admitted that CUE did not pass muster.

Clearly aware of how supremely loathsome the interface is, the automaker has announced that the next-generation user experience system will debut on the 2017 Cadillac CTS this spring. According to General Motors, the updated user experience will evolve with a customer’s connectivity needs — adjusting itself over time while offering a plethora of personalization, connectivity and apps.

“The first-generation CUE didn’t even meet our own expectations.”
Johan de Nysschen, Cadillac President — Motor Trend Interview — October 10, 2016

What was Cadillac’s boss trying to say? It all depends on where you put the emphasis.