Today’s topic is an automaker you’ve likely never heard of. It’s a small company that was founded not that long ago, offers vehicles in very limited markets, and produces around 600 vehicles per year. Its product is based upon old ideas from other manufacturers, all done up in fiberglass until very recently. Let’s enter the wonderful world of Wallyscar.
Tata’s Nano was launched with much fanfare in 2009, as the world’s cheapest car and a symbol of India’s automotive and economic aspirations. But first Tata had problems with its factory, which was to be built on land [allegedly] stolen from local farmers. Then, early last year, the cars started catching fire and refused to stop. Then finance was the issue, and when Tata revamped its finance, advertising and retail presence, it looked like things were beginning to improve. It turns out the bump was short-lived. After hitting 5k monthly sales last December, volume has fallen again dropping to 3,260 units in July (1/8th the volume of its main rival the Maruti Suzuki Alto) according to indiancarsbikes.in, which reckons
Startlingly, the most fuel efficient petrol car in the country, which is the most inexpensive too isn’t finding takers in a market troubled by high petrol prices and rising loan interest rates, that is clearly favoring cheaper and more fuel efficient cars… the market isn’t biting and the Nano sales have begun the downward spiral, this time continually.
So, what’s Tata going to fix to get its attempt at “India’s Model T” back off the ground. How about “everything”?
Malaysia is an economic boom-town, and a country of 28m people. Import duties on foreign cars can run as high as 300 percent. According to unconfirmed rumors, this is to protect the two local makers, Proton & Perodua.
Many foreign car makers have tried to get a chunk of that protected market. One of them is Volkswagen, which does a booming business next door in China.