Pretty much anytime automotive data acquisition becomes the topic of discussion, we have to take time to mention customer protections and ask where the line for privacy should be drawn. With social media firms making a mint off the process online and automakers conducting major moves to likewise leverage personal data, it’s practically a nervous tic at this point.
Hoping to get out ahead of some of the potential problems arising from issue, California enacted new consumer protection laws that came into effect at the start of the year.
The California Consumer Privacy Act (CCPA) aims to give individuals greater control over the personal data being harvested. Most of this is supposed to be done by allowing consumers to request what kind of information is being collected, ask where it’s going, and the ability request that the subsequent sale or continued acquisition of personal data cease. However, CCPA contains provisions for customers to ask a company to delete all information it has stored on them, as well as rules prohibiting any discrimination related to a person exercising their privacy rights.
Frankly, it all sounds rather good to someone who prattles endlessly about data privacy rights, but it’s also causing problems for the automotive industry.
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ConundrumAll that verbiage for a brake fluid reservoir cap that sorta kinda fails over time? That's all it is, right? The vent hole gets plugged up or something. Quelle horreur, it's the end of civilization as we know it. What happens when Micky D's doesn't put enough extra ketchup in your order at the take-out window? You must have an existential histrionic fit!Cue the cheapskate commenter: "Jeez. I drove my 1987 Corolla 734,562 miles, the last 83K with the emergency spare on the left rear, and it didn't even use up all the tread! Plus, I never had brake failure and it never used a drop of oil even though I used Walmart $1.88 stuff in a plastic gallon jug. I guess Toyota could teach those Ferrari guys sump'n about how to build cars!"
SkippityNoticeable as an Paseo. Maybe I'll see it differently live.