#BuyingPreferences

What does the electric car market look like? And what does the electric car market look like where you live?

Those two closely worded questions may well produce dramatically different answers.

Read enough hot takes on Twitter, unempirical features in tech media, and opinion pieces in the mainstream media and you could be left believing there’s no one left in need of a pickup truck, no one who needs to drive any meaningful distance, no one whose vehicular needs couldn’t be met by a scooter, and certainly no one who wouldn’t be satisfied by a sketchily-built electric car with disappearing doorhandles.

You won’t be surprised to learn that the origins of such beliefs, in part, stem from the locations in which they’re written: San Francisco, Manhattan, and Los Angeles, for example.

But what does the electric car market look like outside of the urban bubble?