Volkswagen Slated To Show Yet Another Microbus Concept

Multiple outlets are reporting that the vehicle seen in this teaser photo from Volkswagen is none other than an electrified version of the Microbus concept and it will debut at the Consumer Electronics Show next month. The photo follows an earlier report by Autocar (which has since been updated with the same photo and new text) that said Volkswagen would bring a new Microbus to the Las Vegas convention.

We won’t disagree. We also won’t hold our breath for a production model.

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What A Short, Strange Truck It Was - Air-Cooled VW Pickups

It’s funny how it sometimes takes a while to recognize something familiar. In the mid-1980s, when my daily driver was a slightly hi-po’d 1972 VW Type 2, I was driving a work vehicle from the Detroit area to Toledo to pick up a part. As I drove down I-75 and got closer to Ohio, I noticed one Volkswagen Bus traveling north in the opposite direction — and then another. “That’s unusual,” I thought. By then air-cooled Vee Dubs weren’t terribly common, and *Transporters were less common than Beetles. Then a Vanagon passed by, but, as I said, this was the 1980s and Vanagons were still being sold new and didn’t think much about it until I saw a few more Type 2s, including some older split-windows. Was there a VW club convention going on? I once drove to Cincinnati and I passed a large group of MG enthusiasts on their way to a meet.

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VW's Secret Weapon: Heritage

With the world’s established automakers facing increased competition from ascendant Korean car brands, and with even more competition from Chinese automakers just over the horizon, the key to continued success is leveraging every single advantage that’s been accumulated in the past. Traditionally those advantages have been technical, whether in engine technology, suspension set-up know-how, or long-established relationships with suppliers. But as technical advantages fade, brands are having to cash in on their other, less tangible assets… including heritage.

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Curbside Classic: 1960 VW Bus (Type 2) Westfalia

Welcome to Eugene. Feel free to stay on the bus, either literally or metaphorically. If it’s the former, no hard feelings; Eugene is not for everyone, and we’ll be back in fifteen minutes or so. But if you’re “On The Bus”, then let’s step out here in the center of downtown, also known as Kesey Square. There is the statue of Ken Kesey, Eugene’s hometown cultural and literary hero, reading from his most famous book “One Flew Over The Cuckoo’s Nest”. And what’s that across the street? How serendipitous indeed: a vintage VW bus, the official transporter of Eugene.

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  • Johnster "Vale" is the [s]cheap[/s] lower-priced performance version with black trim and stiff suspension."Mist" is the "DeLuxe" version with a bit more chrome and trim. (Sort of like the "Decor Package" option.)"Magentic" is the full-on Brougham treatment (in its current state) with more chrome trim than the "Mist" and all sorts of gimmicky electronic features inside. (Sadly, it will not include simulated landau irons or a vinyl covered roof, even as an option.)"Aurora" is the Oldsmobile of Cadillacs (sort of like the old Cadillac Calais). No, that's not right. It's the top-of-the-line model, sort of a "Grand Touring" version, with not as much chrome as the "Magentic" but all of the gimmicky electronic features and a stiffer suspension.
  • Drew8MR Why can't CARB leave hobbyists alone? Maybe lay off the low hanging fruit and go after the gross polluters. Bring back the rolling exemption.
  • ToolGuy According to Americans, the very lovely and quite powerful Ford Fairmont (1978-1983) was Way Better.Source: Sales figures.
  • Goatshadow Use case: trade it in the moment the warranty is up.
  • SCE to AUX Why can't the NHTSA find or keep its leaders?