Rivian Plans Showroom for Trendiest Part of Brooklyn

Electric-truck startup Rivian has signed the lease for its first showroom in New York City and has selected one of the trendiest spots in Brooklyn. Once known for its high crime rate, Williamsburg has undergone three decades of gentrification and is now awash with luxury retailers normally reserved for the swankiest parts of Manhattan. In the 1990s, the neighborhood was still rough around the edges but had started to become ground zero for the East Coast hipsters, starving artists, and young musicians who gradually influenced its trajectory. The next three decades saw Williamsburg moving steadily upward with rental prices keeping pace. Riverside warehouses were replaced with high-rise hotels, the average household income closed on six figures, and dog parks are situated conveniently near designer ice cream shops.

It’s now the perfect place for a showroom dedicated entirely to electric vehicles, especially one that seems like a merger between Tesla Motors and REI.

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Piston Slap: Brooklyn's Dream Machine?
Dave writes:Hi Sajeev –

I live in Brooklyn and I have a 2011 Prius that I still owe about $10k on. Before mocking my choice of personal transportation, remember that driving dynamics mean next to nothing when you live in a place where it’s hard to go above 40 MPH at any given time and the roads resemble 1990’s Kosovo. That said, my best friend is the service manager at a Volvo dealership and she just received a 1993 Volvo 940 wagon on trade.

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New York City Destroys Residents' Cars

Brooklyn residents, already riled by the city’s slow response to the Blizzard from Hell, have new reason for outrage. A city Sanitation Department tractor, while trying to tow a snowplow out of the snow, systematically demolished three cars on Joralemon Street in the course of four minutes.

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  • Corey Lewis This is a great idea, and I like it on the regular Bronco.Don't care about it on the Bronco Sp, where it's very fake.
  • FreedMike By the time you add in the inevitable dealer markup, you might as well find a nice old-school Bronco, like this one. https://bringatrailer.com/listing/1969-ford-bronco-114/
  • EBFlex Did they let 2nd graders pick the colors? There is no other word for this other than horrendous. Thank god Ford refuses to build vehicles and we won’t have to be subjected to these disgusting paint schemes.
  • Oberkanone There is nothing wrong marketing your products to wealthy customers. GMC is fully adopting this strategy. Seeking affordability, look elsewhere.
  • Sobro At least the filing wasn't for alphanumeric gibberish. Just alpha gibberish.