#BrandRevival

Stellantis has been discussing the prospect of reviving the Lancia brand for months, hinting that the returning Delta would even be part of the deal. While technically still active, the historic Italian company has devolved into a swath of rebadged Chrysler products and now produces the Ypsilon (based on the Fiat 500) as its singular offering in Europe.

However, some die-hard fans of the nameplate took umbrage with the matter after it was revealed that the Delta would be an all-electric vehicle in October of 2021. As time went on, the manufacturer vowed that the model would be a worthy successor to performance models like the HF Integrale. But continued insisting upon electrification being an essential component of Lancia’s revival and has formally introduced its overarching plan for the marque.