#BrandOverhauls | The Truth About Cars

Honda Establishes New Acura Planning Arm For Brand Overhaul

A 10 percent drop in sales experienced by Acura in 2013 has led parent company Honda to form a new business planning and development group with the long-term goal of overhauling the brand’s identity.

Cameron Aubernon Feb 26, 2014

Recent Comments

Analoggrotto Too bad they don't sell Kia Telluride, the greatest selling vehicle in it's class over the pond in the UK who burned Washington DC down but that's ok.
Analoggrotto Kia Telluride never faced such problems and now offers a superior offroad trim for those times where soccerdad needs to go get the white claws from costco.
Zerofoo There's a joke here somewhere about Tim's used car recommendations, Tassos, and death traps.
Tassos Subaru really knows how to take fugly to ever higher levels, and sell every one of the (of course very few) it makes. As if the number of sales negates the fugliness.Don't hold your breath. I bet this will NOT be the vehicle James Bond arrives at the Casino in Monte Carlo with in his next flick. (if any)
ToolGuy Government overreach. Park the Ford in your air-conditioned garage on a maintenance charger and this won't be a problem.Here's some (old) general background if you are interested.@ILO, there are 3 Fords, and Ford Pro™ is the one with the bright future 🙂

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