#BrandImpression
You'll Never Guess Which Car Shoppers Distrust Chinese Vehicles the Most
Nah, that’s completely false. You know exactly which car buyers would turn up their noses at the prospect of bringing home a brand new Geely or GAC. (Aren’t these brand names inspiring?)
After becoming familiar names in Europe, new tariffs have made the imminent influx of Chinese-branded vehicles into the U.S. less than certain. Suddenly, the 2018 Detroit auto show, with its big display of shiny new GACs (including a luxurious minivan with La-Z-Boy-like rear seats), seems so long ago.
But pretend for a second that the new tariffs don’t exist, and that Chinese automakers are poised to open up American showrooms tomorrow. Who’s likely to consider one? Who isn’t? A recent study will almost certainly not surprise you.
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