#Blue-Will

Ask the good folks from Hybridcars.com what today’s big news was, and they’d probably point to their own scoop, titled Hyundai Has Prius-Killer in the Works. It can be hard for blogs to get OEM reps on the phone, and Hyundai’s product public relations manager Miles Johnson walked an enticingly vague line:

We are studying a dedicated Prius-fighter vehicle, meaning a hybrid-specific nameplate that isn’t based off a Sonata or a Santa Fe. It’s its own thing. We’ve also been studying plug-in hybrid technology, which is a bit farther out for us, but the near-term would be a Prius-sized vehicle… You can look at the dimensions of the Blue Will concept and see it would be a similar package and size to a Prius.

With Hyundai launching its first US-market hybrid, the Sonata, later this year, this is yet another sign of the big H’s relentless momentum, right? Well, not exactly…