#Bland

I recently rented a midsize sedan from Hertz. Hoping for a go in the latest Fusion, I was instead placed into a new Camry, though it may have been a 2007 Camry. Differences between the two are only discernible to Toyota engineers, though a new campaign gives dealers the ability to tell them apart using a VIN decoder and a magnifying glass.

Sometimes there is no point in buying new.

Case in point? Well consider the folks who are the anti-enthusiasts. The ones who look at cars as rolling spreadsheets where the owner simply needs to divine the biggest bang for the buck.

Toyota has a new global styling chief that makes heads turn in Aichi and Bunkyo, even before he has shown a rough design: “Eeeh? Look at that shirt! And did you see the gold chain???” Or as Frau Schmitto-san, TTAC’s advisor in multicultural matters exclaimed: “Global styling? He needs to style his hair!” It takes a lot to shake up Toyota’s culture, and Akihiro “Dezi” Nagaya has what it takes.

Charged with putting an end to the long tradition of conservative design, Dezi Nagaya definitely looks the part. According to Automotive News [sub], he “dresses like he’s on his way to a trendy Shibuya nightclub rather than off to work at Toyota.”

Cornered at the Frankfurt Auto Show (even there he stood out), Toyota’s new head of styling promised: