Rare Rides: The 1977 Bitter CD - Elder Bitter

Rare Rides featured its first Bitter last year, when a golden SC coupe from 1984 graced these pages. In that article we mentioned we’d return when the company’s first model, the CD, turned up for sale somewhere.

And today’s the day! Let’s take a look at Bitter’s initial product offering.

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Rare Rides: A Buick Dealers' Delight - the 1984 Bitter SC

Buick’s on again, off again relationship with the Opel brand is currently very much on, as two Opels badged as Regals tempt buyers, and one Opel badged as Cascada tempts rental companies. But these recent exercises in marketing are somewhat tame in comparison to the experiment General Motors conducted in the 1980s with a little company called Bitter.

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Old World Style, New World Power - A History of Merging European Design With American Displacement

Americans and Europeans had similarly themed but opposite problems after World War II.

Americans had big, rumbling V8s in big, heavy cars that were decidedly un-sporty.

Europeans had small, lightweight sportscars without the power to back up the looks.

The solution was simple: combine them. The slinky Euro shapes were stuffed full with giant American engines in many guises — and the results spoke for themselves. The AC Cobra captured hearts of enthusiasts and race victories alike around the globe.

The Cobra was neither the first nor the last of these conglomerates that took V8s from Chrysler, Ford and General Motors and popped them into all sorts of coupes, grand tourers, sedans and convertibles.

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Bitter Builds A Better Buick

Now that we can basically predict the styling of future Buicks by putting waterfall grilles on current Opels, and the brand’s biggest market is China, it’s safe to say that Buick is no longer a particularly American brand anymore. It should come as no real surprise then, that it took a German to build the Ultimate Buick. That “B” on the grille stands for Bitter, an old-school German tuning house that has been to Opel what Alpina is to BMW. But because Erich Bitter has spent his life improving mass-market cars rather than Bavarian bahnsturmers, he brings a unique approach to the Opel Insignia, also known as the Buick Regal. In fact, you could almost call it more Buick than Buick.



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  • Big Al from Oz Musk and Trump are of the same ilk, except Musk's IQ is a damn site higher than Trumps. Musk like Trump is only into himself. Musk doesn't care about Trump only Musk. Musk sees more dollars if Trump wins.Hey, I'm Big Al again!3
  • Rover Sig We have a car with two fake exhausts in the bumper, but a large shiny muffler visible hanging down on one side, not aligned with the fake exhaust exits. Horrendous. I had to paint the shiny muffler with high-temp black paint to make it less visible. Exhaust pipes were meant to be round and hang below the bumper, and they can be made quiet or loud as the engineers like. But fake exhausts rank down there with fake intake vents on the side of that old Buick.
  • EBFlex Of course it does. What a silly question
  • Buickman Elon is a phony.
  • The Oracle When elected, Trump will carve out massive loopholes for Elon and other donors.