#BikeTaxi

Arunabh Madhur gave up a 15-year career in brand, media and digital content marketing to set up M-Taxi, the second company that has launched bike taxis in Gurgaon. “You’re our first lady customer and I will take you for this ride myself,” says Madhur, a biker himself and an enthusiastic member of a Gurgaon super bike club.

What’s faster, cheaper, and more panic-attack-inducing than a taxi, an Uber ride, or even a rickshaw? The answer is clearly a motorcycle taxi. It’s now a thing. And there are now multiple startups competing for your motorcycle-taxi business in a place where, more now than ever, the future is being built.