#BestSelling

Consumers, businesses, and government agencies registered nearly 4.1 million new vehicles during the first quarter of 2016. That’s an additional 130,000 new vehicles sales compared to the pace set one year ago, and equals a 3.3-percent year-over-year improvement over a record-setting 2015. But while there’s meaningful sales growth within the industry, passenger car sales continue to tumble and the premium market continues to stumble.

Many aspects of the U.S. auto market are changing, but some corners of the market refuse to reflect any change in the attitudes of consumers. The three best-selling vehicle lines in America in 2015’s first-quarter are the three best-selling vehicle lines in 2016’s first-quarter. All three are pickup trucks.

BMW moved over 140,000 3-Series’ last year in America. They didn’t do this by being the most luxurious option or by being the best handling option. (The truth is hard to hear, I’m sorry.) Instead, BMW did this by doing exactly what shoppers asked for; luxury car buyers want a comfy ride with a luxury logo on the front, good fuel economy and to read reviews that extol the track-day virtues of their car of choice. The average buyer will never be on a track, but it’s critical to know your car belongs there.

What BMW dealers don’t want you to know: there are two sedans in this segment that are arguably better on the track than a 328i or 335i and we’re talking about one of them today, the IS 350 F Sport.