#BelleIsle

Greetings From Belle Isle: Crashed Camaros and Brakeless Bimmers

Chances are if you have an Internet connection and even a passing interest in automobiles, you’ve heard about the “Jalopnik Camaro crash.” If not, here’s a quick catch-up: Patrick George, who covers a variety of topics for Gawker’s cars-and-planes-and-wow-just-wow blog, managed to understeer his way out of a lead-follow pace lap at Detroit’s Belle Isle Grand Prix course and into a wall. Damage to the car was relatively minor. He was then removed from the event by GM security, in marked contrast to the kid-glove treatment given About.com writer and part-time The Onion-wannabe Aaron Gold after Mr. Gold managed to put a Camaro ZL1 in the tire wall at VIR for no reason whatsoever.

The veritable blizzard of publicity for both Jalopnik and GM in the week that followed has caused some of the more jaded observers of the autojourno game to wonder if perhaps the whole thing isn’t a masterstroke of guerilla marketing. I have to admit I had my own doubts as to the authenticity of the incident, doubts that have not been completely erased by discussions with Patrick and other members of the Jalop staff.

After watching the video a few times, however, I’ve come to believe that it’s probably genuine. I’ve also come to believe that many of Patrick’s harshest critics on YouTube and elsewhere might have found themselves “in the wall” given the same set of circumstances. So if you want to know what Patrick did wrong, why the incident unfolded as it did, and how it relates to an off-track incident I witnessed myself the day before Patrick’s crash, then click the jump and I’ll explain it all!