Reborn Borgward Hires Walker As CEO, Debuting New Model In Frankfurt

Fifty-four years ago, German automaker Borgward’s sun set. With former Daimler exec Ulrich Walker at the helm of the revival, its sun may yet rise again.

Prior to becoming Borgward’s CEO, Walker was in charge of Daimler’s China operations for the Mercedes-Benz brand, USA Today reports, as well as CEO of smart between 2004 and 2006.

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  • Art Vandelay Report: TTAC Dead in 2022
  • Art Vandelay I bet more Ferraris get driven than people comment on this site post-update lol
  • Jim Holmgren Absolutely love my TR8. It's a thoroughly modern car by Triumph standards. Comfortable to drive and ride in. AC and power steering - plus power brakes. The Rover V8 is the perfect engine for the car. It pulls strong without being ridiculous and it makes "a proper noise". In convertible form, I see nothing controversial about the styling for the 1980s.
  • CaddyDaddy Most TR8s have a pair of side-draft Stromberg carbs. HUH? I do believe those are SU or British made Skinners Union Carbs. May want to fix the article before some British Car loyalist has a heart attack in his garage while reading the article in the Midlands.
  • Arthur Dailey The only TR-8 that I knew was a 'project' car that sat in the same driveway for many, many years. Did however have a friend with a TR-7. Can confirm that the instrument panel, interior materials such as fabric/upholstery, ergonomics and in particular the seats were superior to my Corvette of the same vintage. However in the first week that my friend had his TR-7 while pulling out of a shopping centre, his driver's side door 'fell off' the car. Quality control was to put it mildly, primarily just a 'rumour' at B.L. during that period.