BMW 8 Series Rubbing Dealers the Wrong Way

BMW dealers are having a problem with the 8 Series. The returning flagship appears to be a bit too rich for North American tastes and retailers are growing annoyed.

According to Automotive News, retailers are upset that BMW didn’t issue enough marketing support to make the public aware that it even exists, and feel that the amount of configuration available works against the vehicle. As a result, many dealerships are sitting on expensive halo vehicles nobody seems to want; the 8 Series now has the highest day supply of any BMW model currently produced.

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  • Eng_alvarado90 This is not something I'd take in a Cadillac but feels about right in a mid-sized pickup. Again if 8t works on the 1500s why not in the Colorado? No bot whatsoever, either you haven't logged in lately or have no clue
  • FreedMike In unrelated news, my left shoulder has gotten used to me patting it with my right hand, while saying “man, were you smart for buying last year before this all got out of hand.”
  • FreedMike I’d like to say I’m outraged and won’t buy anything from GM, but aside from a Stingray or a CT5 V Blackwing, they don’t make a damn thing I want anyway.
  • FreedMike Well, given that the plastic “wrap,” featuring any number of colors ranging from off-the-wall to utterly obnoxious, is now a thing, maybe these guys figured they’d get a piece of the action.
  • SCE to AUX Hyundai still gives 3 years of Bluelink for free, then it's $99/year after that. I like it, and I pay for it.I agree that GM is just finding a way to raise prices, but what happens after 3 years - does OnStar disappear?This isn't different from other moves by mfrs. For instance, many drop the FWD option and standardize on AWD, while raising prices $1500. Few people complain about that.