#AutomotiveDistribution

Fresh-faced automotive brand Lynk & CO began selling its first vehicle in China about two months ago. But it has bigger aspirations than procuring a place in Asia’s largest market — it wants to achieve global domination through westerly expansion and is now preparing to take its first steps.

While the goal seems unrealistic for a fledgeling automaker producing only one model, the brand has friends in high places. Volvo Cars, which is also owned by Geely Automotive, may be tapped to assist Lynk in Europe by offering its factory in Belgium and opening up its servicing infrastructure. If so, that would set a precedent for a Volvo-based support network that could eventually extend to North America.

Unlike the majority of Chinese automakers looking to the West, Lynk & Co seemed well-poised to bring a physical product to America — even though it had a share-based business model and a distribution plan that seemed counterintuitive. However, Zhejiang Geely Holding Group has announced that it is delaying Lynk & Co’s product launch for Europe and the United States.

The reasoning behind the stall revolves around that unconventional distribution model, which initially involves online ordering and at-home deliveries. Zhejiang Geely now feels that Lynk needs more time to cultivate a company-owned dealership network.