1984 Honda Accord and 2018 Tesla Model 3: Selling Cars You Cannot See

Electric automaker Tesla Motors has collected more than 400,000 deposits from customers for its 2018 Model 3 sedan, despite having little more than rough renderings of the car to show prospects. This is a remarkable achievement that speaks to its groundbreaking products and the cult-like following of Tesla CEO Elon Musk.

People standing in line to put down deposits and then be willing to wait for a hot car is not without precedent. I sold Honda automobiles during the 1980s and the similarities to today’s Teslamania is striking.

Memo to Musk: If you can indeed increase your production five-fold in two years, I am sure you will move 400,000 Model 3s, but most of them won’t go to today’s deposit holders.

Allow me to explain. The scene was Benson Honda in San Antonio. The year was 1984 …

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  • Conundrum All that verbiage for a brake fluid reservoir cap that sorta kinda fails over time? That's all it is, right? The vent hole gets plugged up or something. Quelle horreur, it's the end of civilization as we know it. What happens when Micky D's doesn't put enough extra ketchup in your order at the take-out window? You must have an existential histrionic fit!Cue the cheapskate commenter: "Jeez. I drove my 1987 Corolla 734,562 miles, the last 83K with the emergency spare on the left rear, and it didn't even use up all the tread! Plus, I never had brake failure and it never used a drop of oil even though I used Walmart $1.88 stuff in a plastic gallon jug. I guess Toyota could teach those Ferrari guys sump'n about how to build cars!"
  • Skippity Noticeable as an Paseo. Maybe I'll see it differently live.
  • Tagbert I had this JX, though mine was a 5-speed in dark green. Got it when I lived in the mountains in Colorado. That was a fun little beast. Not super fast, but it could go just about anywhere. Put it into the low speed on the transfer case and that thing would just creep forward. The interior was not fancy but it held up well to lots of outdoor activities. I could hold lots of gear. Later when I moved away, it still proved useful. I was an unofficial “roadie” for my boyfriend and his band. Could get all their gear into it. The in-town gas mileage was around 25 mph which is pretty good. On the downside, the highway mileage was maybe 26 mph 😊.
  • Skippity I had a 308 in the 80's. Said Matchbox on the bottom.