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It sounds like a European-Australian air carrier, but Vantas is also the name of a new Chinese automotive brand envisioned for the North American market.

The distributor behind the proposed brand should be familiar: California’s HAAH Automotive Holdings, which also plans to introduce the Chinese Zotye brand to the United States. This time, the introduction is an upscale one, with HAAH and China’s Chery Automobile signing a technical cooperation agreement to deliver a new brand, and a new SUV, to U.S. consumers.

If you follow the automotive industry at all, you’re undoubtedly aware that the United States is a region that hasn’t quite embraced automotive electrification on the same level as the rest of the developed world. Americans travel longer distances and have particular tastes, making EVs more popular in places like Europe and China. It also hasn’t passed the same sweeping regulations to ensure their advancement.

Whatever the cause, a new survey from London-based OC&C Strategy Consultants attempted to tabulate the disparity — asking 2,000 consumers (apiece) in the U.S., China, Germany, France and United Kingdom between March and April of 2019.

Their findings? Only about half of the surveyed Americans felt EVs were worth their consideration as a potential successor to their current ride. In China, 90 percent said they would seriously consider buying electric. Between 64 and 77 percent of respondents in Europe said the same (depending on country).