The Kids Aren't Alright

For roughly the last decade, we’ve heard the motoring media bemoan Millennials as the generation that snubbed driving. Their inability to find and hold jobs that paid as well as their parents’ did at the same stages of life, combined with elevated costs of living and crippling student debt load, negatively impacted their purchasing power. Still, this generation might be just the tip of an iceberg the industry’s about to careen into.

As it turns out, Generation Z might even be less interested in cars. In addition to facing similar financial constraints as their older peers, most of them aren’t even bothering to get a driver’s license.

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Parents Are Buying Loads of Cars for Their Adult Children

It looks as though more parents are increasingly paying for the transportation needs of their (sometimes very old) children.

Thanks largely to abandoning the important job of parenthood, a Bank of America survey a discovered small portion of adults between age 23 and 37 are now able to put away legitimate savings. However, the prevalence of student debt, low-paying jobs, and an increased cost of living has left many to continue scrimping and saving. In fact, most Millennials under 24 had less than $1,000 in their savings accounts, with nearly half having no savings at all. The former was also true for older members of the same generation. On average, it’s presumed that Millennials are earning 20 percent less than their Boomer parents at the same stage in life — despite being better educated, overall.

That’s causing future issues for the automotive industry. When Bankrate surveyed Americans to get their financial priorities on record last month, 23 percent of respondents specified that student-loan debt directly influenced their decision to delay purchasing a new car. Considering both monthly payments are frequently set to the tune of hundreds of dollars, that would make a lot sense.

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  • Theflyersfan This wagon was a survivor! These and the Benzes of that era were the take it out back and shoot it (or until you needed a part that was worth more than the car) to get rid of it. But I don't think there will be Junkyard Finds with Volvos or Benzes from this era with 900,000 miles on them. Not with everything tied to touchscreens and components tied to one system. When these screens and the computers that run them flake out, that might be the end of the car. And is any automaker going to provide system boards, memory modules, graphics cards, etc., for the central touchscreens that controls the entire car? Don't know. The aftermarket might, but it won't be cheap.
  • Jbltg First and only Volvo I have ever seen with a red interior!
  • Zerofoo Henrik Fisker is a very talented designer - the Fisker Karma is still one of the best looking cars ever made (in my opinion).Maybe car designers should stick to designing cars and not running car companies.
  • TheMrFreeze Techron actually works...I've personally seen Techron solve a fuel-related issue in one of my vehicles and have been using it for the last 20 years as a result. Add a bottle to the tank every time I do an oil change, have never had fuel delivery issues since.
  • Redapple2 Let me think here. Big 3 sell 10,000,000 cars in the US in the last x years. Volvo, Toyota, Honda, MB sell 1.000.000. Big 3 have ZERO cars on the hi mile list.Hum: What does that mean? I know what it means.