Automotive Popularity Contest: J.D. Power Releases APEAL Study for 2019
J.D. Power’s Automotive Performance, Execution and Layout Study, cleverly nicknamed as APEAL, was released on Wednesday. While we absolutely wouldn’t recommend using it as the foundation for your next vehicular purchase, it is a fun way to examine how the public views the various brands after 90 days of ownership.
Technically an automotive popularity contest, the 2019 APEAL study examines an owners’ “emotional attachment and level of excitement with their new vehicle across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat,” according to its publisher.
Expectedly, premium brands performed better overall — no doubt helped by their high-falutin owners’ smug sense of self-satisfaction. But there were a few pedestrian nameplates that managed to buck the trend and find themselves in the mix.
J.D. Power Releases Brand Loyalty Study for 2019, Subaru Takes Top Honors
J.D. Power’s annual Automotive Brand Loyalty Study came out for 2019 this week. According to the outlet, Subaru outranks every other brand when it comes to consumer loyalty. That meshes with any anecdotal evidence I’ve accumulated by just speaking with people. Despite some nagging quality concerns stemming from the company’s swift sales growth, most people I know that have driven a Subaru still want one.
Subaru also has been running some of the best advertisements within the industry with the broadest possible appeal ( as they often feature dogs) over the last few years. Almost every woman I’ve spoken with feels positively about the brand and, while I can’t say the same about the men, it’s not a nameplate that receives much ire with laypersons — minus the odd tale of a tragic timing chain mishap (I told you to take it in, Sean).