The Booth Babe Chronicles: Psychology Of Auto Show Marketing, With Special Emphasis On Gender-Related Issues

Thank you so much for the warm welcome last week! I appreciate all your comments and encouragement and look forward to sharing more about auto show life with you.

A comment on my last column caught my eye. The gist of it was why bother with “booth babes” or professional presenters at all? Why not just have sales people or the actual engineers at the shows? It is a question that has been asked of me multiple times in different forums, so I’d like to address it in greater detail here.

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  • FreedMike Needed more ride height, some plastic cladding, and some fake-outdoorsy name like “Cadenza Dirt Cross”. Great success!
  • Zang Guys, its a 370z with a new hat.
  • Art Vandelay The X-90 was the one to get!
  • Art Vandelay I can get a minty MKIV Supra for that money if I've just got to own this sort of car. As a bonus it will be better built and garner more attention down at the Cars and Coffee and in 6 months nobody will say "I only paid 40k for mine!" I can only figure that the dealer just wants to keep it on the showroom floor to get you in there where they will then order you one for later delivery at a sane price.
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