Geneva 2017: Aston Martin Spawns AMR Sub-brand; AM-RB 001 Gets a Real Name

Aston Martin CEO Andy Palmer promised it at Toronto’s Canadian International Auto Show in February and today he delivered: the psychotic AM-RB 001 hypercar will shed its fax-machine name and henceforth will be known as the Valkyrie. Tremendous.

Oh, and Aston also used the Geneva Motor Show to introduce its own performance brand in the vein of AMG and M, to be called AMR.

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EXCLUSIVE: TTAC Reveals Secret Forthcoming Aston-Martin Lagonda
New Aston Martins don’t come around every day. When they do, the entire automotive world holds its breath and watches as a new legend is born. Such a m…
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  • Mike Beranek A driver's seat that delivers a 10,000 volt shock whenever the driver makes a turn or changes lanes without signalling.
  • Wolfwagen How about some standardization of wiper controls? I have 5 different cars in my family's fleet and have driven a ton of rentals for work. Holy F*cking Sh*t Balls! Left side, right side, push the lever up to turn on, push the lever down to turn on, push the lever forward to turn on, pull the lever back to turn, slide indicator to the left to decrease intermittent wipe time, slide indicator to the right to decrease intermittent wiper time.
  • Redapple2 Someone else said it. Looks like a 4/5 size ford edge (front and back)
  • Rochester Tim, where was your head at in 1984 when it became a law to wear your seatbelt? Personally I thought it was none of the Gubmint's bizniss to force me to belt up. Today, I feel exposed and unsafe without it. My point is, give it time, both the tech and your values will evolve.
  • Theflyersfan After looking it over, Honda, I want royalties for this one: The Honda Yawn.