#Asimo

While every other developed nation has been struggling unsuccessfully to catch up, Japan remains ground zero for adorable robots and Honda is continuing the trend with its new traffic-safety gizmo. Intended to advise young children on how to proceed through intersections, the product is really more like blind-spot-monitoring for kids than a full-on robotic entity. But it seems a useful useful addition to the pedestrian-heavy country where youngsters are substantially more likely to be struck by automobiles than here in North America.

Titled “Ropot” by its creators, the device rides on a backpack or shoulder strap and uses its GPS capabilities to remind kids to stop and look at intersections. It also allows parents to track the whereabouts of their offspring. However, since Ropot is targeted for children who are just starting to venture places on their own, a little parental spying may be warranted. All the adults have to do is make sure they take that first trip to school together so Honda’s wide-eyed helper can learn the route.

Honda wants to up its software game and encourage creative uses for ones and zeros at its new research and development center. With ASIMO — the company’s adorable robot mascot — almost old enough to smoke, Honda hasn’t developed a super-high-profile gizmo in nearly 17 years.

Recently, the company took a distinctive back-to-basics approach to address slipping quality, though CEO Takahiro Hachigo confessed that rekindling the R&D “spirit” would be the other half of building a better Honda Motor Co.

With those goals in mind, Tokyo’s Honda Innovation Lab opened its doors to the press on Tuesday as the company announced it will be forming a specific unit to focus on the development of software-laden technology for its next generation of vehicles.

Last week’s New York Auto Show saw Honda make a robot – and not a car – the centerpiece of its press conference. Even though it had a very important new product to introduce, Honda instead chose to have ASIMO do a song and dance number, and then promptly depart in the middle, due to (an admittedly adorable) case of “stage fright”.