#Ariya

The Los Angeles Auto Show is upon us once again, and once again automakers hosted events the night before the media day. Some things don’t change, even if this time we had to wear masks indoors and fill out a form saying we didn’t have COVID, as far as we knew.

This is how I found myself standing in a rented mansion in the Hollywood Hills — one that had a stunning view of L.A. — clutching a plastic glass of wine and listening to actor Jay Ellis extol the virtues of the Nissan Ariya EV. All because reservations for the Ariya opened up officially on Tuesday night.

Don’t have a compact EV crossover in the works? Are you even an automaker?

Keeping up with the industry Joneses is a longstanding tradition among automakers, and Nissan, despite its troubles, isn’t throwing in the towel when it comes to cutting-edge competition. After revealing a concept CUV last year that promised gas-free driving and a healthy driving range, Nissan unveiled the production vehicle last night.

It doesn’t differ much from the concept.

I’m your man, Nissan CEO Makoto Uchida told shareholders at an annual meeting Monday, promising to take a pay cut while firming up the fiscal foundations of an automaker that was floundering even before the pandemic hit.

Nissan rolled out a very different kind of four-year plan in late May. Cost-cutting and consolidation is the name of the game going forward, but shareholders often want more assurance than a blueprint can provide.

Mazda wasn’t the only Japanese automaker to lift the sheet on an electric crossover at the Tokyo Motor Show today. Nissan got in on the game, revealing a crossover “concept” that looks ripe for the production line.

As opposed to past concepts like the IMk and IMx, this Nissan has a name — Ariya, which one assumes is pronounced “area.” The compact EV crossover also dispenses with the usual gee-whiz concept car trappings, looking very much like a vehicle bound for showrooms. Nissan leaves no doubt that the Ariya, or something almost identical to it, could soon become a reality.