Are You Ready For: A Smaller Sprinter?

Ford sold 8,834 Transit Connects in 2009, with sales of the small, Euro-style panel and passenger vans hitting 27,405 units last year. With 9,852 already sold in the first third of 2011, it seems the original German delivery van-slingers in the US market, Mercedes, are taking notice of the segment. The Dodge-branded Sprinter, a larger vehicle, saw peak sales of 21,961 back in 2006 has seen sales fall dramatically in recent years, and in 2010 Mercedes wrestled the vans back to its brand, only to sell a meager 8,599 (a nearly 1,500 unit improvement over Dodge’s last year with the product). In other words, the lesson of recent US-market Euro-style delivery vans seems to be that bigger (i.e. more direct competition with American BOF offerings) is not better.

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