As Sales Plunge, Ford Tries Again With China
Ford isn’t about to kiss off the barely tapped potential of the Chinese new vehicle market, so it’s throwing more effort into strengthening its efforts in that “developing” country. To better mine a market in which its sales sank 43 percent last month, the automaker has announced the creation of a standalone business unit: Ford China.
Overseeing the unit is a CEO poached from a Chinese automaker — a man who once spent 17 years working under the Blue Oval banner.
Steph Willems Oct 24, 20184