You can see this ad. Television viewers in the UK can’t. The Chevrolet Volt is sold in the UK as the Vauxhall Ampera, and its ad has been banned by the UK Advertising Standards Authority. It says the ad is misleading. The ad claims a 360-mile range. GM is a serial offender when it comes to alternate realities, and this ad is the latest installment.
The Volt’s battery woes are having an effect on its European sibling. Automotive News [sub] reports that Opel/Vauxhall will delay delivery of the Volt’s sister-model Ampera, while investigations by U.S. authorities into battery fires following government crash tests of the Volt continue. An Opel spokesman told AN:
It’s not out yet, and it won’t be before the end of the year, but Opel is already flogging the Euro-version of the Volt, the Ampera, as the perfect cop car. Main selling point: It’s a veritable multi mission vehicle. “Whether emission free on patrol, or silent during undercover surveillance, or fast and persistent when in hot pursuit – the Opel Ampera is the ideal police cruiser,” brags Opel, which appears to humor AutoBild.
Isn’t it great to have the government as your biggest shareholder? Makes for good photo-ops. For the second time, Barack Obama went behind the wheels of a Chevy Volt, with the world press in attendance. Actually, it was the Volt’s European twin, the Ampera.
The Prez. had to weigh national security and time at the NATO summit in Lisbon against checking out the range extended Opel, and the Opel won.
America – the greatest country on earth. At least when it comes to Chevy Volt prices. You think its $41,000 tag is expensive? Wait until you hear what the Europeans will have to fork over for the rebadged Opel Ampera, and the Volt will look like the greatest deal on earth. Especially after subsidies. Ready?
Any minute, or at least by the end of the month, the Chinese government will reveal super-secret plans to throw serious subsidy money at clean energy cars. The plans have been so secret that the Chinese market from mild hybrids all the way to full plug-ins came to a standstill with everybody waiting for the government to dole out heavy cash. Of course, GM doesn’t want to stand on the sidelines of this bonanza.