Hyundai Unveils Digital Showroom on Amazon

Yesterday was Amazon’s self-proclaimed shopping holiday — “Prime Day” or, as we like to call it, “the Lonesome Christmas.” But you already knew that, because our corporate overlords mandated a reminder necessary to help procure the revenue that yields us the modestly priced vehicles and canned soups we’ve become accustomed to.

Unfortunately, if you were surfing the website in the hopes if finding a good deal on an automobile, you were out of luck. Amazon didn’t have cars as of yesterday, but it’s making swift progress on that. The digital retailer launched a research site in 2016 that allowed customers to gather information while amassing auto parts, accessories, and tools — which can be purchased and delivered to your home.

The site is now taking things a step further, adding real cars. As of July 18th, its partnership with Hyundai extends beyond just Alexa integration via the automaker’s Blue Link technology. Amazon Vehicles promotes actual, physical cars, allowing you to browse and customize them much like you would a pair of pants, via a virtual showroom.

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  • Bd2 This should solve some of those awkward styling elements on the first EV6 and doing so only 3 years into the product cycle will also be increasing it's collectible value at future Barret Jackson auctions . A youtuber I follow does expect the Kia EV6 to be among the pioneers of collectible electric cars. I recently traced my 1997 Toyota Supra Turbo for a Kia EV9.
  • Redapple2 HK makes rubbish. Spend 10% more. Get 25 % better.
  • Redapple2 Bad cars. Bad company. Bad employer for professionals in plants. Evil gm Vampire.
  • Bd2 There's nothing wrong with admitting there is a problem yet that is but the first step. Hopefully GM can resurrect their vaunted hybrid technology and apply it to high value luxury vehicles and perhaps give the world a revival of that V Magic. They could even give Genesis a run for it's crosshatched grille money.
  • TMA1 Tell me the ICE version is going to weigh less. A 5,800 lb electric Charger just took the worst part of the old Charger and made it 30% heavier.