Is the Aluminum F-Series Still 'Built Ford Tough?'

Listen, we’re not going to pretend that Ford’s F-Series is bulletproof. There have been enough recalls of the twelfth-generation’s transmission for us to immediately be accused of being the biggest and fattest of lairs were we to make that claim. However, as America’s best-selling model and an exceptionally popular fleet vehicle, it’s in the company’s best interest to make sure the F-150 is not a turd.

Ford took a risk when it went with an aluminum body for the current-gen model, inviting claims from rival manufacturers that it was no longer a serious contender in the pickup market, as real trucks have steel beds. While Chevrolet’s advertorial “ testing procedures” often fell outside the boundaries of what a rational truck owner would do, Ford’s rival was attempting to creating a narrative where saying something was “built Ford tough” could be a considered an insult.

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  • Bobbysirhan Sometimes it seems like GM has accepted that the customers they still have are never going to come to their senses and that there aren't any new dupes on the horizon, so they might as well milk their existing cows harder.
  • Buickman how about LowIQ?
  • Gemcitytm Corey: As a native SW Ohioan, Powel Crosley, Jr. has always been an object of fascination for me. While you're correct that he wanted most of all to build cars, the story of the company he created with his brother Lewis, The Crosley Corporation, is totally fascinating. In the early 20's, Crosley was the nation's leading manufacturer of radio receivers. In the 1930's, working from an idea brought to him by one of his engineers, Crosley pioneered the first refrigerator with shelves in the door (called, of course, the "Shelvador"). He was the first to sell modular steel kitchen cabinets (made for him by Auburn in Connersville). He brought out the "IcyBall" which was a non-electric refrigerator. He also pioneered in radio broadcasting with WLW Radio in Cincinnati (wags said the calls stood for either "Whole Lotta Watts" or "World's Lowest Wages"). WLW was one of the first 50,000 watt AM stations and in 1934, began transmitting with 500,000 watts - the most powerful station in the world, which Mr. Crosley dubbed "The Nation's Station". Crosley was early into TV as well. The reason the Crosley operation died was because Mr. Crosley sold the company in 1945 to the AVCO Corporation, which had no idea how to market consumer goods. Crosley radios and TVs were always built "to a price" and the price was low. But AVCO made the products too cheaply and their styling was a bit off the wall in some cases. The major parts of the Crosley empire died in 1957 when AVCO pulled the plug. For the full story of Crosley, read "Crosley: Two Brothers and a Business Empire That Transformed the Nation" by Rutsy McClure (a grandson of Lewis Crosley), David Stern and Michael A. Banks, Cincinnati: Clerisy Press, ISBN-13: 978-1-57860-291-9.
  • AndyinMA Well, will they actually make any? Wranglers appear to be black only at this point, but I do admit to seeing a few Gladiators in other colors. A few.
  • Garrett The only way to send a message is to pull out of the transaction when the fee is disclosed unless the dealer pays for it...or just walk out regardless.If this happens enough, eventually someone will get the message.