Changing Lanes: Key Execs Move to New Roles at Hyundai Group

There’s a very strong case to be made that the cars we drive are influenced, at least in part, by suits in automaker C-suites. Witness the ongoing transformation at Toyota, which has finally shifted back to making cars with a pulse, machines crafted at the behest of noted gearhead Akio Toyoda. Sure, there are hundreds or thousands of people working on any particular project at a given time, but the Big Cheese often influences decision making – intentionally or not.

This is why we sat up and took notice when Hyundai shuffled a brace of people largely responsible for the styling and driving feel of vehicles in that automaker’s showrooms.

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A Performance-spec G70 for the Genesis Brand?

As bargain luxury brands go, Genesis Motors is aiming high — seemingly fixated on taking down its German competitors at a fraction of the price. However, while Genesis is capable of rumbling with its rivals’ base models with total confidence, it doesn’t have the hardware necessary to bash in the heads of most models wearing AMG or M badges.

That could soon change.

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From M to N to R&D Boss: Albert Biermann's Promotion Has Hyundai Fans Daydreaming

What new products will Albert Biermann spearhead? That’s what Hyundai watchers wonder as they read that the former BMW M performance head — and later boss of Hyundai’s fledgling N division — has in store for the Korean automaker.

Late last week, Hyundai announced that Biermann would become the first foreign-born executive in charge of the automaker’s R&D. He does so after getting the Kia Stinger and Hyundai N line off the ground; clearly, those at the top approve of his vision. With this latest appointment, Hyundai Motor Group now finds itself with a former Bimmer performance chief and a design head from Bentley. Not a bad place to be.

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We Regret to Inform You… the Hyundai I30 N Is Outstanding

Unfortunately, the new Hyundai i30 N is, by all accounts, a terrific hot hatchback.

The i30, you’ll recall, is essentially the Hyundai Elantra GT that’s beginning to arrive in U.S. showrooms, a pleasantly tasty car in Sport trim.

But Hyundai’s new performance N sub-brand, headed up by former BMW dynamics sage Albert Biermann, is not yet America-bound. And while European critics broadly praise the i30 N — not just as “a pretty stunning first effort from Hyundai’s N division” but “up there with the best” competitors — and celebrate the availability of yet another viable performance car, the car will not make it across the pond.

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Make Performance SUVs Affordable (Again?) - Hyundai Tucson Likely To Get The N Treatment

It’s time for performance SUVs to leave the luxury domain and make their way down into the mainstream.

And who better to bring a performance utility vehicle to the masses than the man who previously headed up BMW’s M division, Albert Biermann.

Biermann, after three decades at BMW and more than half a decade in charge at BMW M, joined the Hyundai Motor Group as head of vehicle test and high performance development in 2014. His list of responsibilities at Hyundai and Kia is lengthy. His aspirations for Hyundai’s N brand, according to Drive, are lofty.

But while conventional thought would lead you to believe Hyundai’s N performance sub-brand would focus on cars, Biermann says, “The fun-to-drive element is not limited to the size and segment of the car; you can create fun cars in every segment.”

As a result — and this won’t surprise anyone who remembers that Biermann’s previous position included oversight of M versions of the BMW X5 and BMW X6 — there’s likely a Hyundai Tucson N in the future.

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  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.