No Fixed Abode: You Don't Want A Jeep Pickup, You Pansy!

Last week, rookie TTACer Aaron Cole called the RAM Rebel a Jeep pickup. I don’t think it would be impossible to make the case that the Rebel is a successor of sorts to the J10 and J20 full-sizers like the one that Jalopnik is rebuilding right now. Those pickups were discontinued after Chrysler acquired AMC because there just wasn’t enough money in the hopper to update them and do a new Dodge Ram truck. Shame, really, because the “FSJ” did have some fans and there are still people willing to pay sixty grand for a ’91 Grand Wagoneer.

Chances are, however, than when you think of a “Jeep pickup” you’re not thinking about a full-sizer at all. Rather, you’re envisioning what’s known as a “CJ-8”. It’s perfectly possible to buy a modern CJ-8. It’s also perfectly impossible that Jeep will ever be willing to sell you one. The reason? Why, it’s basically the same reason that the Camry V6 is not the most popular cop car in existence.

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  • GregLocock Bear in mind this is purely a branding exercise and has no significant input from AM. Buying one of these is like buying a Pink Floyd T shirt, no Dave and Nick didn't personally sew it up for you.
  • Lou_BC This is the sort of thing that lands 15 billion dollar Honda investments in Canada. One political party tries to undo everything the other one has done.
  • Ajla "Mr Musk needs to go" "should not be CEO anymore."It isn't exactly easy getting rid of someone that owns 20.5% of the company (likely 25% by year's end), is one of the wealthiest people on Earth and has a giant media presence. Elon's only stepping down if he or God makes the decision.
  • Lou_BC I like the colour. That's about it.
  • Lou_BC I'd say Mr. Musk needs to lay off the ketamine.