AAA: There's Too Many Driver Assistance Tech Names

If you read this website regularly, browse automobiles online, or have taken a trip to the dealership within the last couple of years, you’ve probably noticed the countless names applied to driver assistance systems appearing in new cars. It’s the result of automakers wanting proprietary names for these features that they think sound catchy.

Not everyone is a fan. The American Automobile Association (AAA) doesn’t feel that “having twenty unique names for adaptive cruise control and nineteen different names for lane keeping assistance” helps consumers make informed decisions.

According to its own research, AAA claims that advanced driver assistance systems (ADAS) were available on 92.7 percent of new vehicles on sale in the United States as of May 2018. That makes them next to impossible for consumers to avoid. Thus, the motor club group feels it’s time for automakers to standardize their naming strategies — if for no other reason than to help preserve our sanity.

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  • Syke Given it's got a factory radio, did it also have the factory heater (as opposed to one of the aftermarket heaters as I had in my 1937 Buick Special)?
  • SCE to AUX I have difficulty identifying any car made before my year of birth (1963), and I never would have guessed at this one.Thanks for the history lesson. It was also a reminder that if transported back in time, I'd have difficulty even operating this vehicle. I've driven a column shift exactly once, but I've never operated a radio like that!
  • Lincoln That radio unit is quite the find. It must have been a ridiculously expensive option in the '30s.
  • Raven65 This is utter BS and people need to push back hard against it by refusing to buy the affected vehicles. I find it interesting that this only applies to Buick, Cadillac, and GMC... the "premium" GM brands. I guess they're betting that the people who buy these brands won't balk at a $1500 shakedown (and they may be right). I just read an article about the redesigned Chevy Colorado/GMC Canyon twins that are about to start production. This will definitely push people away from the GMC toward the Chevy. Why does GMC still exist anyway? I can't believe they kept that division around back when they went bankrupt, reorganized and shed Oldsmobile, Pontiac, Saturn, and Hummer - given that GMCs are literally nothing more than rebadged Chevys. Nobody uses OnStar... and FORCING people to subscribe to it is not going to make it any more relevant. It just needs to go away.
  • Arthur Dailey I checked the link to Artillery World in the hopes that I could purchase something to turn an old Nissan or Toyota truck into a pseudo 'Technical'. Unfortunately it seems that they sell fireworks. Another great posting by Murilee. Sure wish that there was a way to get that vintage Olds back on the road. The plaques and labels alone are a history lesson.