Automakers began hunting for new revenue streams about two milliseconds after realizing they could put the internet into vehicles. While the earliest endeavors involved ride-sharing applications and new infotainment features, companies are now beginning to see new opportunities via automotive e-commerce, data acquisition, and in-car marketing.
However, the delivery system used for these new sources of revenue pose a legitimate safety concern. Distracted driving is on the rise and shopping while behind the wheel isn’t likely to remedy the situation.
When General Motors first deployed OnStar, it was a little more than an emergency services hotline. Drivers in need could tap a blue button on their rearview mirror and immediately get in contact with an operator. The system could also do this automatically in the event of a crash. OnStar later introduced anti-theft measures, turn-by-turn navigation, and remote access as part of a subscription plan.
However, with General Motors seeing dollar signs wherever connectivity is involved, the automaker wants to retool the system. OnStar will continue offering existing services, but GM is changing the subscription model and placing a new emphasis on data acquisition. The good news is that the tiered payment model will offer more features starting in May. Unfortunately, some those amenities used to be free and those fed up with companies selling your data or paranoid about Orwellian Big Brother scenarios might be less enthusiastic about the long-term corporate vision.
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- Tassos BTW I thought this silly thing was always called the "Wienermobile".
- Tassos I have a first cousin with same first and last name as my own, 17 years my junior even tho he is the son of my father's older brother, who has a summer home in the same country I do, and has bought a local A3 5-door hatch kinds thing, quite old by now.Last year he told me the thing broke down and he had to do major major repairs, replace the whole engine and other stuff, and had to rent a car for two weeks in a touristy location, and amazingly he paid more for the rental ( Euro1,500, or $1,650-$1,700) than for all the repairs, which of course were not done at the dealer (I doubt there was a dealer there anyway)
- Tassos VW's EV program losses have already been horrific, and with (guess, Caveman!) the Berlin-Brandenburg Gigafactory growing by leaps and bounds, the future was already quite grim for VW and the VW Group.THis shutdown will not be so temporary.The German Government may have to reach in its deep pockets, no matter how much it hates to spend $, and bail it out."too big to fail"?
- Billccm I had a 1980 TC3 Horizon and that car was as reliable as the sun. Underappreciated for sure.
- Inside Looking Out I did not notice, did they mention climate change? How they are going to fight climate change, racism and gender discrimination. I mean collective Big 3.