Preeminent Custom Car Builder Mike Alexander 1935-2014, R.I.P.

Mike Alexander, the surviving member of Detroit’s preeminent custom car builders, the Alexander Brothers, passed away in July at the age of 80. Mike and his brother Larry made some of the most famous and influential customs of the 1960s and because of a new toy called Hot Wheels and a Beach Boys song & album the “A Bros” ultimately affected American culture and how the world sees us. They were as important to the world of hot rods as Elvis, Little Richard and Chuck Berry were to rock and roll. I had the great privilege of interviewing Mike Alexander last year as part of a project I’m working on about the Dodge Deora show car, and then meet him in person at the 2013 Eyes On Design show, where I was in the right place at the right time to witness Ford GT designer Camilo Pardo hand Mike a blue ribbon for the Deora, which was on display as part of a group of Alexander Brothers’ cars at that show. Mechanical and fabricating geniuses, Mike and Larry were perhaps the most technically adept of all the builders during custom cars’ golden era.

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  • Daniel J I generally love colors outside of the normal white, black, or silver. The biggest issue we've had is Mazda tends not to put the colors we want with the trim or interior we want.
  • Daniel J If you believe what Elon says, he said on X that the plan is expand at current locations and make sure that the current chargers are being maintained. Like I said on the previous thread on this, they probably looked at the numbers and realized that new chargers in new places aren't cost effective.
  • Daniel J How is this different than a fully lifted truck? I see trucks rolling off the lot with the back lifted already, and then folks get the front lifted to match. Are there specific "metrics" at how high they can and can't be? The example shown has the truck's front lifted more than normal, but I've seen these around here where the backend is dropped and the front end is at a regular height.
  • Theflyersfan I think color is FINALLY starting to return to car lots. After what seems like over a lost decade of nothing but shades of gray, whites, and black, I'm seeing a lot more reds and blues creeping into luxury car lots. Except Audi and Volvo. They still have at least 6-8 shades of gray/silver. But they at least have a nice green. Honda and Acura seem to have a bunch of new colors. And all carmakers need to take a serious look at the shades of red seen at the Alfa Romeo lot and tell themselves they want that because that looks amazing.
  • Bd2 Well, it's no Sonata, nor does it have the panache of the Optima.