Rare Rides: An Almost New Audi S8 From 2001 (Part II)

In Part I of the D2 Audi S8 story, we covered the foundations of the A8 as Audi attempted a do-over after the V8 Quattro. Today we’re all about S8.

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Rare Rides: An Almost New Audi S8 From 2001 (Part I)

Rare Rides has featured the predecessor of today’s sedan previously, in a very pearly 1990 V8 Quattro. After Audi spent a few years unsuccessfully trying to sell its first-ever attempt at a flagship full-size sedan, it took the lessons learned from the D1 and developed the D2 A8 and S8.

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TT Is Toast: Audi's Smallest Model Has a Date With Death As Automaker Sheds 'Old Baggage'

It’s the end of an era. Earlier this year, Mercedes-Benz announced the death of the SLC (formerly SLK) roadster, and today Audi announced it will do the same to its own two-seat roadster and four-place coupe.

The TT first appeared in late 1998, bringing youthful excitement and distinctive design to the brand’s sedan-heavy lineup. It also served as an excellent rival to the SLK, which bowed a couple of years earlier. Thanks to dwindling sales and Audi’s push for electrification, the recently refreshed TT is now doomed.

It’s not the only gas-powered model that could disappear from the lineup, either.

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Audi's Next-Gen A8 Adds Mild Hybrid Arrangement as Standard; Other Models to Follow

There’s a bit of an automotive renaissance occurring just below the radar. While pure electrics and plug-in hybrids garner endless headlines, several luxury brands are sneaking more mild hybrid arrangements under their vehicles’ hoods via a 48-volt electrical system.

Audi is a firm believer in the technology and is making moves to implement the system in numerous vehicles in its lineup, starting with the fourth-generation A8 arriving later this year. Combining regenerative braking with a small lithium battery and belt-driven alternator, the system harnesses wasted energy and is a more affordable way to tap into the benefits of hybridization. So affordable, automakers are using the KERS-like system on models as standard equipment, not a optional extra.

In this regard, Audi’s A8 is no different. The next generations of the A6 and A7 will also use the technology.

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Audi Forced to Climb the Luxury Ladder, All Thanks to Mercedes-Benz

After pumping out a respectable range of luxury sedans, coupes and SUVs for years, Audi now finds itself scrambling to counter an onslaught of high-end boutique models from Mercedes-Benz.

The automaker is hinting that more versions of the range-topping A8 could be on the way, AutoExpress reports, including a long-wheelbase Maybach fighter.

In recent years, Mercedes stretched its S-Class six ways to Sunday, yielding ultra-lux models like the Mercedes-Maybach S600 and Pullman, as well as a full-size convertible. In contrast, Audi doesn’t have any half-block-long versions to offer — just its A8 and slightly stretched (by five or so inches) A8L.

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BREAKING: EPA Expands Emissions Investigation to Volkswagen 3.0-Liter V6 Diesels
Junkyard Find: 1998 Audi A8

I see so many stunningly depreciated German luxury cars in pretty nice condition at the cheap self-service wrecking yards that they don’t register in my consciousness much more than your typical Sebring or Sephia. These days, though, I’m making an effort to notice such cars, since it seems that many of you thought this big V12-powered BMW was interesting.

I was headed over to the Denver U-Pull-&-Pay last week, in search of some bits for my ’41 Plymouth project, and I resolved to find and photograph a high-end Audi. Sure enough, here’s this clean A8, not as new as I’d like, but still an excellent example of what happens to such cars soon after they get into the hands of their third or fourth owners.

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Audi to Go After S Klasse and 7 Series More Directly With Next A8

Bloomberg is reporting that Audi will reveal the next A8 sedan at the upcoming Frankfurt auto show in September and that Ingolstadt’s flagship will more get upgrades so it can more effectively compete with the next generation S Class from Mercedes-Benz, which is currently being launched.

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Review: 2011 Audi A8 (Short Wheelbase)

The Audi A8’s fifteen minutes of fame in Super Bowl XLV showed that Audi did not intend for its flagship to fall into the luxury sedan trap of courting mainstream aspirational lust with a stodgy, obviously “upscale” demeanor. And since America’s economic recovery is too halting to inspire over-the-top indulgence, and Mercedes owns the “bulk-and-bling” approach to luxury anyway, Audi’s attempt at a more subtle, sophisticated brand of luxury flagship makes good marketing sense on paper. But does Audi’s cleaner, leaner design aesthetic strike the right tone for a “new era of luxury,” or does it doom this A8 to the over-subtlety that kept its predecessors from breakinginto the mainstream of full-sized luxury? More to the point, does Audi’s sophisticated marketing message reflect a car that really does offer a different approach to luxury? Let’s find out…

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Review: 2011 Audi A8 L 4.2 FSI

“Didn’t he say they had only one of the new A8s?”

“That’s an A4, Dad.”

Some people will walk away at this point, refusing to even consider spending $85,000+ on a car that can be so easily confused with one costing less than half as much. A similar problem killed GM’s luxury car sales back in the second half of the 1980s. But, by walking away, are these buyers missing out on the best large luxury sedan on the market?

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What's Wrong With This Picture: If It Ain't Broke Edition
  • EBFlex "I've only filled the gas tank three times in 2500 miles"Assuming you went from 0 gallons to full (17.2), you have averaged almost 50MPG over those 2500 miles. 50 MPG in a Jeep Wrangler. To all of you EV nut jobs, tell me again how PHEVs are not the absolute best thing to happen to automobiles since the wheel. And tell me how they don't make EVs look like the awful play toys that they are.
  • MRF 95 T-Bird The Buick 215/3.5-liter aluminum V8 was one of GMs great engines. Unfortunately GM being GM in one of their greatest mistakes was selling off the tooling to BL. If they kept it around and improved upon it it would have been a fine motor for their compacts and midsize models through the OPEC oil crisis.
  • Chris P Bacon Not sure why a '21 is getting reviewed, because there have been improvements to the 4xe. I've got a '22 4xe Sahara. May 2022 build in High-Velocity yellow with a soft top. As soon as it was announced I knew I wanted to try it, not for the fuel mileage, but for the technology. I don't have a Level 2 charger, it charges fully overnight on the included Level 1. I see an indicated range of 27 miles regularly. Today it indicated 29 when I unplugged. I've only filled the gas tank three times in 2500 miles, a full charge costs me about $3 based on my current electricity supplier. I don't experience the rough transitions between electric and gas, so maybe Jeep figured it out? It's stupid fast when using all the power off the line. So much so that it will break the rear wheels loose when you stomp on it. I agree that plugin hybrids are the future. I see no need for a pure electric. This is the way to go.
  • RHD The word B R O N C O written in contrasting paint on the dashboard is quite unnecessary. The passenger certainly knows what kind of vehicle he or she is in. That detail is a big fail. The red and white Bronco looks great, especially with tires that have honest-to-goodness sidewalls on them.
  • Luke42 Aren't those trim levels just different colors of paint?That's what they sound like, at least. 🤷‍♂️