BMW 8 Series Rubbing Dealers the Wrong Way

BMW dealers are having a problem with the 8 Series. The returning flagship appears to be a bit too rich for North American tastes and retailers are growing annoyed.

According to Automotive News, retailers are upset that BMW didn’t issue enough marketing support to make the public aware that it even exists, and feel that the amount of configuration available works against the vehicle. As a result, many dealerships are sitting on expensive halo vehicles nobody seems to want; the 8 Series now has the highest day supply of any BMW model currently produced.

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2020 BMW 8 Series Gran Coupe Officially Revealed

While we got an early peek of the new 8 Series Gran Coupe via some leaked photos, the full lineup has now been revealed by BMW. The entry level 8 Series will be in the form of the rear-wheel drive 840i. With the 340 hp turbo inline-6, the cost of entry begins at $84,990, plus $995 destination. Meanwhile, the M850i xDrive will start at $109,895.

On many cars, the design of the rear seems like an afterthought — or possibly a feature designed by a separate team from the front. Either way, it’s rare that a rear end is the most striking part of a car’s design. Here, though, BMW has crafted such complexity and visual strength, that I find myself continuing to stare at the rear ¾ view.

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  • Mike Beranek The suicide door T-Bird in blue is a stunner. I love the look of that car.
  • Cprescott Interesting car. Even in its current condition it looks better than any Honduh made in the last decade. Honduhs already come with a built in junkyard designed look - mishmash of elements that don't work well together.
  • Arthur Dailey Sigh ............. now we are getting to the 'interesting' part.1st tier PLC: Mark III, IV, V and Eldorado. 2nd tier: Toronado, T-Bird, Riviera, Cougar. 3rd tier: Regal, Gran Torino Elite, Cordoba, Cutlass Supreme, Grand Prix, Monte Carlo.
  • Cprescott If you own one of these, the insurance company should refuse to fix any external damage since that IMPROVES the looks. Bone stock, it is hideous.
  • Buickman 1938 Union Made