Fiat 500X Exposes Some Chest Hair With 'Adventure Edition'

Calling the Fiat 500X rugged is like calling Star Wars actor Adam Driver sexy. While both have happened, neither of those ideas were conveyed via particularly reputable outlets. Likewise, the general public probably doesn’t agree with those statements — and the few that do are assuredly women.

Unlike the Star Wars franchise, Fiat owes the majority of its modern-day “success” to the fairer sex — a phrase I’m absolutely positive no one uses anymore. Still, both are trying to broaden their appeal by tweaking their product. Let’s stick to discussing automobiles.

While the breakdown fluctuates from year to year, roughly 60 percent of all Fiat drivers are women. But the brand does market to men, sometimes in ways we can’t quite comprehend. It also builds vehicles that seem specifically targeted at gentlemen, like the 500 Abarth and new 500X Adventure Edition.

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  • Kendahl $1,500 is a good reason to turn OnStar into OffStar. I guess that means writing off Buick, Cadillac and GMC. The more garbage manufacturers stuff into otherwise very good vehicles, the less likely I am to trade in my 15-year-old Infiniti G37S. It's mechanically sound at 70k miles.
  • Kcflyer Great looking rigs. Too bad there in such short supply.
  • Jkross22 I'm such a sucker for retro. I don't like SUVs or trucks, but F did a good job picking colors and the cloth interior is brilliant. The old logo and as JMII said, the badging is key for this working the way it does. Damn, marketing had some good ideas. Very surprising.
  • JMII I'm not the off roader type but these look good, especially the old school script badging.
  • Cprescott The only way you'd know this is a Bronco is by the white top and the badge on it. Just another junk Ford from a company that has forgotten its way.