BMW Takes an 'If It Ain't Broke, Don't Fix It' Approach With the 4 Series

Going over the announcement of BMW’s updated 4 Series was reminiscent of my childhood attempts to parse out the difference between two nearly identical images in the monthly Double Check of my Highlights for Children magazine.

Beyond the M Sport styled front bumper and newly standardized LED headlights and taillights for each trim, there is nothing obvious about this mid-cycle refresh of the 4 Series. Most of the improvements are minimal and located below the surface, including the only one that really matters to driving enthusiasts — an improved standard suspension designed to encourage a neutral response at the limit and better feedback.

Read more
  • Daniel China can absolutely make quality products when contracted at the right prices or their car companies trying to compete. However, I doubt any of their nearly 100 EV companies would even want to try to break into the US market with a 25% tariff (Polestar pays this) and the huge service and support network needed other than *maaaaybe* BYD eventually and only then if they end up using their upcoming plant in Mexico for not just Latin America, but decide to try the US market without the tariffs. They def would need to have excellent quality and support to be taken seriously, we'll see!
  • VoGhost I know one commenter who would love to live in Kia towers.
  • VoGhost Matt, do us all a favor, will you? Since you love the term 'EV mandate' so much, could you please point to a single country or state that has mandated that consumers buy an EV? At any point in time - historical or the future. Just one, Matt. Just a single place where the term 'EV mandate' is even close to being true.
  • VoGhost Just so we all have this correct, you're saying that the red states that refuse to educate their children or fund healthcare for their citizens also want them to die earlier from fossil fuel pollution? OK. I see. Makes the decision in November a little more stark.
  • Golden2husky The image that sustainable products are second-rate is a problem that the industry has to overcome. Best way to do that is to make sure your first effort is a home run right out of the box. Michelin is the type of company that can make it happen.