It’ll have not escaped your notice that the performance arm of FCA is currently going all-in on horsepower. Numbers cresting the 700 mark currently reside in SUVs, while the march towards the stratosphere continues in the Challenger. I firmly believe that, even at 840 horsepower, they haven’t yet reached the upper limits of what a speed-crazed Mopar fan can buy right off the showroom floor.
If that same fan is willing to deal with the “some assembly required” mantra, they can now treat themselves to Mopar’s new Hellephant engine — a supercharged beast making 1,000 horsepower.
Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.
It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.
For enthusiasts, that has always been a good thing.
It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.
With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).