#328

By our count, Rare Rides has discussed Italian coach builder Zagato’s works on exactly two occasions. Both those times, boxy red coupes filled the screens of our millions of dear readers.

Today, Zagato surfaces once more, this time on a car which is certainly not boxy or red. It’s a very yellow Ferrari 348, with additional Zagato passion and flair.

The 3 series has been the benchmark to which all manner of vehicles are measured. The comparisons go beyond the likes of the A4, C-Class and S60 and include things like M3 vs Camaro, 328i vs Prius. There’s a problem with your largest volume product being put on this kind of pedestal: how do you redesign it? Carefully, mildly, infrequently and only when absolutely required. With increased competition from the Audi A4, a redesigned S60 and Caddy’s new ATS, can BMW afford the same formula again? Michael Karesh got his hands on a 328i back in March, while I spent a week testing the 328i in its natural habitat: the California freeway. (Oh, and we spent some time on Lagua Seca as well.)