Creative Liveries: Lexus Brings Art LFA to 24 Hours of Spa

Art cars kind of suck. Even though BMW has managed to produce a handful of stellar examples — models enhanced by Jeff Koons, Roy Lichtenstein, Frank Stella, Alexander Calder, and Andy Warhol — plenty of the brand’s artistic liveries have been far less appealing to the layperson.

Other companies have produced art cars as well. Last year, Lexus unveiled an incredible IS sedan covered in 41,999 programmable LEDs that created a perpetually changing and utterly hypnotic visual experience. However, its most recent example left me feeling a little empty inside.

Art is subjective, I know. But, when it’s slathered all over an automobile, you want it to be expressive of the car’s personality — or at least striking in a way that becomes transformative. The LFA Lexus brought to the Total 24 Hours of Spa race this weekend does neither. Frankly, it feels one step removed from purchasing some mass produced vinyl graphics off an online retailer and sticking them wherever.

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