Creative Liveries: Lexus Brings Art LFA to 24 Hours of Spa

Art cars kind of suck. Even though BMW has managed to produce a handful of stellar examples — models enhanced by Jeff Koons, Roy Lichtenstein, Frank Stella, Alexander Calder, and Andy Warhol — plenty of the brand’s artistic liveries have been far less appealing to the layperson.

Other companies have produced art cars as well. Last year, Lexus unveiled an incredible IS sedan covered in 41,999 programmable LEDs that created a perpetually changing and utterly hypnotic visual experience. However, its most recent example left me feeling a little empty inside.

Art is subjective, I know. But, when it’s slathered all over an automobile, you want it to be expressive of the car’s personality — or at least striking in a way that becomes transformative. The LFA Lexus brought to the Total 24 Hours of Spa race this weekend does neither. Frankly, it feels one step removed from purchasing some mass produced vinyl graphics off an online retailer and sticking them wherever.

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  • Jeff Good find I cannot remember when I last saw one of these but in the 70s they were all over the place.
  • CoastieLenn Could be a smart move though. Once the standard (that Tesla owns and designed) is set, Tesla bows out of the market while still owning the rights to the design. Other companies come in and purchase rights to use it, and Tesla can sit back and profit off the design without having to lay out capital to continue to build the network.
  • FreedMike "...it may also be true that they worry that the platform is influencing an entire generation with quick hits of liberal political thought and economic theory."Uh...have you been on TikTok lately? Plenty of FJB/MAGA stuff going on there.
  • AZFelix As a child I loved the look and feel of the 'woven' black vinyl seat inserts.
  • Aja8888 Maybe he's putting the cost savings into Cybertruck production?